Commoditization is the action or process of treating something as a mere commodity and it is the biggest problem facing non-corporate attorneys today. Competition has begun to return…
Some attorneys choose the clients they work with. However, there's also a lot of solo attorneys and managing partners of small firms who will gladly take on any…
"This too shall pass." Humanity has faced many tests, and these words have been uttered by the wise for thousands of years, anytime we were at risk of…
A piece of legal marketing dogma I often hear: "Attorneys shouldn't give away their smarts on their website." "Every man and his dog who suddenly finds themselves with…
Today, a cautionary story. About an attorney who was left in the lurch. One that is very relevant right now — and prudent to think carefully about, even…
Should attorneys chase potential clients? It's a good question. And the answer isn't as obvious as one might, at first, suppose. Before I give you my answer, we…
