Attorneys Blog

Been hearing some strange reports these last few weeks. And it's happened to several attorneys who read these emails. They liked the sound of our Speak-a-Book program, so…

• Tracy Merda
• September 14, 2020

"Crckrw...crckrw... crckrw... ... ... bap." Do you know what that hideous noise is? It's the sound of a press release being crumpled into a ball and tossed into…

• Tracy Merda
• September 3, 2020

In my previous article ("The 'Lisa Bloom' Secret for Getting Your Law Office in the News"), we talked about "hero" positioning. (AKA "champion" positioning.) It's when folks see…

• Tracy Merda
• September 3, 2020

Do you want to get you and/or your law office in the news? Not through paid ads or "advertorial" content. But actually featured in the media, as an…

• Tracy Merda
• September 3, 2020

A lot of attorneys are struggling right now. Struggling to get enough phone calls. Struggling to attract potentials who have a decent case and are willing to invest…

• Tracy Merda
• August 31, 2020

The following seven methods are used by Attorney Paul Geller to consistently acquire more and better quality cases, boosting his AVVO rating and attracting positive reviews. You too…

• Tracy Merda
• May 8, 2020

The most powerful way to build your authority, as an attorney, is to use law firm marketing book publishing to write a guidebook for your potential clients. Unlike…

• Tracy Merda
• April 30, 2020

AVVO, Rocket, Zoom, and other online comparison services understand that clients don’t inherently know all the factors that they need to consider in order to find the right…

• Tracy Merda
• April 9, 2020