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“This too shall pass.”
Humanity has faced many tests, and these words have been uttered by the wise for thousands of years, anytime we were at risk of losing our heads.
This pandemic will pass too. Sooner than we may expect.
Until it does, though — you need a way to attract new potentials into your gravitational field, get them to know/like/trust you, and close them.
Here are three tools that can help you do that:
1. Zoom — This is, hands down, the best tele/videoconferencing software on the market. But it does far more than this. What I love about it is that, when potentials call your office, you can have your admin staff seamlessly transfer them into a Zoom “room”. After a few minutes, if you want to go through some documents or talk face-to-face, you can send a link to their smartphone that allows them to join through video and screenshare. No interruption. The sound quality is also second-to-none. You definitely need this.
2. DocuSign — Allows you to send documents, collect legally-binding digital signatures. And, again, it does it in a way that is easy, seamless, and intuitive for the potential or client. This is key. So many attorneys lose retainers that should, by all rights, be theirs, simply because potentials put it in their “later” tray and then got cold feet or forgot. This tool lets you get the signature right there and then, while you have them captive in your Zoom room.
3. Authority Book — Don’t groan. I’m serious. In a few weeks (if not days), almost every one of your competitors will be using the above two tools as well. Now, it’s more important than ever for you to stand out. Send a copy of your book to every potential before they jump on Zoom with you, and your positioning will be vastly superior to every other attorney they approach.
I believe that we’re not experiencing the apocalypse.
But we’re certainly going through a crisis.
The only way for your law practice to make it out the other side solvent is to evolve. Those firms that don’t adapt to the changing times will die.
Not our Speak-a-Bookers, though.
They can thrive in this new environment. And when the smoke clears, not only will there be a spike in demand for their services, there will probably be fewer price-cutting competitors to deal with as well.
I have manuscripts to attend to, and Speak-a-Books to publish.
If you’re interested in learning about how we can help you author a book and have it working for you in as little as 30 days, get your info pack here: