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Latest Blog Posts

How Does “Speaking” a Book Work?

In many ways, "speaking" a book is like mining a diamond. You see, we don't just accept any attorney into our Speak-a-Book program. The attorneys we select are experienced attorneys. Professionals who have accumulated a wealth… Read More

What Makes ME Qualified to Be Your Publisher?

What makes me qualified to be your publisher? It's a fair question. And it deserves a real answer rather than a soundbite. So, for those who are new around here, please allow me to introduce myself… Read More

Can Other Attorneys Steal Your Book Idea (and Authority Positioning)?

A question that some attorneys ask me (especially the sharper ones): "I get how publishing a book about a particular type of person with a certain legal problem can position me as the authority on these… Read More

What Is Wrong with the Legal Profession Today?

Back in the day, people used to respect attorneys. Law was considered a noble profession, and someone who had given decades of their life fighting to defend the rights of others was considered an upstanding member… Read More

How a PA Lawyer 5x-ed His Speak-a-Book Investment in a Few Months

Brian Manchester is a criminal defense lawyer. It's a ruthlessly competitive practice area (aren't they all these days!), especially out in Bellefonte, Pennsylvania, where he practices. In fact, I have it on good authority from another… Read More

How to Deal with Potentials Who Price-Shop or Play You Off

Nobody likes price-shoppers. Potentials who try to extract a "deal" from you, or play you off against competitors, or low-ball you with some "guide price" they found online. If you let them, price-shoppers will hammer your… Read More

Author a Book in Just 2-3 Hours?

Ever thought about writing a book? A book that you can use to attract more of your most lucrative cases? And elevate your positioning and authority? As you may know, a few years back we invented… Read More

Bah! Humbug!

"Bah! Humbug!" Famous words of Dickens's Ebenezer Scrooge. He also quipped: "If I could work my will, every idiot who goes about with ‘Merry Christmas’ on his lips should be boiled with his own pudding and… Read More

Why 241 Other Attorneys Decided to Author a Book (Through Our Program)

At my time of writing this, we have 241 authors. That's 241 attorneys who made a decision to go through our Speak-a-Book program and invest in a book they can hand out to potential clients. Why?… Read More

Who Do You Think They’ll Choose First for Cannon Fodder?

An anecdote you might appreciate: It's World War II, and a lieutenant has just assembled his company of infantrymen for one last pep talk before they all board the ship to Europe. All the men are… Read More

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