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Seven Ways to Bring in More Cases and Better Quality Cases

The following seven methods are used by Attorney Paul Geller to consistently acquire more and better quality cases, boosting his AVVO rating and attracting positive reviews. You too can use these tactics at to improve your… Read More

Why You Should Write a Guidebook for Your Potential Clients

The most powerful way to build your authority, as an attorney, is to use law firm marketing book publishing to write a guidebook for your potential clients. Unlike other attorneys, Attorney Paul Geller is not just… Read More

What Do AVVO, Rocket and Zoom Understand About Clients That Most Attorneys Don’t?

AVVO, Rocket, Zoom, and other online comparison services understand that clients don’t inherently know all the factors that they need to consider in order to find the right lawyer for them and their situation. People are… Read More

The Commoditization of Small Law Firms and Solo Attorneys in 2020

Commoditization is the action or process of treating something as a mere commodity and it is the biggest problem facing non-corporate attorneys today. Competition has begun to return to the legal industry, as graduating law school… Read More

How to Attract the “Monster Cases” Other Firms Can’t Handle

"John, Esq." is a PI attorney. A few hours ago, he requested a Speak-a-Book info pack. Like many who take this step, he completed a short survey and talked about his number-one marketing challenge and why… Read More

How Some Attorneys Get to Choose the Clients They Represent

Some attorneys choose the clients they work with. However, there's also a lot of solo attorneys and managing partners of small firms who will gladly take on any case that comes through the door. It's not… Read More

3 Tools for Attracting and Closing Potential Clients Remotely

"This too shall pass." Humanity has faced many tests, and these words have been uttered by the wise for thousands of years, anytime we were at risk of losing our heads. This pandemic will pass too.… Read More

Should Attorneys Give Away Their Smarts?

A piece of legal marketing dogma I often hear: "Attorneys shouldn't give away their smarts on their website." "Every man and his dog who suddenly finds themselves with a legal problem wants clarity on their situation… Read More

Left in the Lurch

Today, a cautionary story. About an attorney who was left in the lurch. One that is very relevant right now — and prudent to think carefully about, even if doing so makes us feel uncomfortable, given… Read More

Good Luck, Bad Luck… Who Really Knows?

What I'm about to say might be controversial. And I am, in no way, meaning to make light of the Coronavirus situation. A few of my friends are sick with this disease right now. It's no… Read More

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