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Attorneys Blog

Seven Ways to Bring in More Cases and Better Quality Cases
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The following seven methods are used by Attorney Paul Geller to consistently acquire more and better quality cases, boosting his AVVO rating and attracting positive reviews. You too…

  • Tracy Merda
  • May 8, 2020
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Guidebook for Your Potential Clients
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The most powerful way to build your authority, as an attorney, is to use law firm marketing book publishing to write a guidebook for your potential clients. Unlike…

  • Tracy Merda
  • April 30, 2020
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What Do AVVO, Rocket and Zoom Understand About Clients That Most Attorneys Don’t
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AVVO, Rocket, Zoom, and other online comparison services understand that clients don’t inherently know all the factors that they need to consider in order to find the right…

  • Tracy Merda
  • April 9, 2020
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Commoditization Small Law Firms and Solo Attorneys
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Commoditization is the action or process of treating something as a mere commodity and it is the biggest problem facing non-corporate attorneys today. Competition has begun to return…

  • Tracy Merda
  • April 3, 2020
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"John, Esq." is a PI attorney. A few hours ago, he requested a Speak-a-Book info pack. Like many who take this step, he completed a short survey and…

  • Tracy Merda
  • April 1, 2020
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Some attorneys choose the clients they work with. However, there's also a lot of solo attorneys and managing partners of small firms who will gladly take on any…

  • Tracy Merda
  • March 20, 2020
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"This too shall pass." Humanity has faced many tests, and these words have been uttered by the wise for thousands of years, anytime we were at risk of…

  • Tracy Merda
  • March 19, 2020
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A piece of legal marketing dogma I often hear: "Attorneys shouldn't give away their smarts on their website." "Every man and his dog who suddenly finds themselves with…

  • Tracy Merda
  • March 18, 2020
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