Interested in writing a book but don’t have the time? Our Speak-a-Book service helps attorneys author a book in as little as 2-3 hours. Request a complimentary sample book and info pack.
In my previous article (“The ‘Lisa Bloom’ Secret for Getting Your Law Office in the News”), we talked about “hero” positioning.
(AKA “champion” positioning.)
It’s when folks see you as more than “just another lawyer”, more than “just” an experienced attorney, and, yes, more than a “mere” authority.
They see you as a champion of a cause.
A pillar of the community whose name keeps coming up in the media every now and then, who people admire and respect. The first (and maybe only) attorney in your city or metro who immediately comes to mind when your practice area comes up in conversation. The name everyone knows.
Not only potential clients.
But referral partners, journalists, and event organizers too.
You may even build a personal brand that’s so powerful, every man, woman, and legal person in your metro wants you fighting their corner. Even if their legal need or problem has nothing to do with your practice area.
This kind of “hero” positioning isn’t easy to create.
(If it were, everyone would have it.)
And, frankly, it’s not something you can create overnight.
However, there is a way to rapidly accelerate your ascent. A specific thing you can do to align yourself with a cause or ideal, re-launch your personal brand, and take your show on the road. Something that will help you create a lot of momentum quickly and starting getting your name in the news.
Author a new book.
But not just any book. A “cause” book.
We’ve helped attorneys author and publish a lot of these over the years. And, to be frank with you, it’s probably my favorite kind of Speak-a-Book project.
Here are a few examples that come to mind:
Can you see yourself authoring a book like one of these?
An officially published book — created using our proprietary method to get the enormous wealth of knowledge and wisdom that’s in your head down on paper, in your own words, and transformed into a tangible asset?
Now, at this stage, I’d normally invite you to apply to the Speak-a-Book program. Or, at the very least, request a sample book and info pack.
Don’t do that! At least not yet.
Next week, we’re opening the doors on a brand-new service package for our Speak-a-Book program. Something we’ve never offered before.
I’m putting the finishing touches on the information page right now. And I don’t want to spoil the surprise for you. So, I’ll say no more at the moment.
A lot of folks are talking about going “back to school” or “back to work” now it’s September. About resuming their old jobs, their old businesses.
This package is for lawyers who don’t want to go back.
Lawyers who don’t want to go back to the way things were before. For solo attorneys and owners/partners of firms who want to reboot their practices, and use this fresh start as an opportunity to step up to the next level.
In other words, to RISE.
And become known as an attorney who is more than “just another lawyer”. An attorney who stands for something, who is seen as an icon.
Does this describe you as well?