Attorneys
I’ve said it before, and it’s worth repeating: People don’t hire firms – they hire people. So one of the most powerfully attractive things you can do for your website is to include personal, even revealing...Read More
Lots of people talk about optimizing your keywords to get on the first page of Google – especially marketing firms and SEO companies who want to sell you on their services. Here’s what many of those SEO firms won’t...Read More
Are you familiar with the Jedi Masters from Star Wars? In Phantom Menace, Mace Windu famously said that 9-year-old Anakin Skywalker was too “old” to become a Jedi. Why? There are several reasons. But the biggest one...Read More
If you landed in legal hot water, or got a call from your deceased uncle’s estate trustees, or suffered an injury at work – you’d ask a trusted friend, or a priest, or a rabbi, or a family physician, to recommend a trusted...Read More
If you missed it, here’s the “Cliff’s Notes” version: We’ve resurrected “dead” leads for some private clients, and we’d like to test some new, next-level techniques to see if we can get even better results. So – we’re...Read More
As you surely know, almost every solo attorney and small law firm wants to increase their revenue. However, taking on more clients and billing more hours is NOT the optimal solution for most. How come? Because, according to...Read More
