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The most powerful way to build your authority, as an attorney, is to use law firm marketing book publishing to write a guidebook for your potential clients. Unlike other attorneys, Attorney Paul Geller is not just another commodity. For a potential client in California who is looking for a DUI lawyer, he quickly becomes the obvious choice. In fact, some clients are even willing to pay a premium just to work with his firm. Why? Because he literally wrote the book on fighting DUI charges in California. Would you rather hire an attorney who insists that he is available 24/7 on AVVO or the published author of “Arrested for DUI in California: Useful Information to Help You Fight Your DUI Case”?
You may be thinking about how you have been planning to write a book for many years now. It has been on your list but you just don’t have the time to get to it. If this is the case, you are going to find the concept of a lawyer marketing book very interesting and useful. Attorney Geller used this strategy to land $74,000 in new cases in only six months. Here is the secret: it didn’t take him six months of actual work. Although his book is 100% his own words and ideas, he did not actually sit down and write a single word of it. He used ebook writing and publishing for law firms and it took him just three hours in total to get the entire book done.
Attorney Geller doesn’t just specialize in DUI. He has actually written three books on various practice areas that he works in, including DUI, sex crimes, and various other criminal charges. Attorney Geller is now the preeminent authority in all of these practice areas and authority is everything when it comes to standing out from the crowd and getting the attention of potential clients. It is the key to both attracting more clients and to getting those clients to pay higher fees.