Tracy Merda
Attorney Publishing Specialist
“I had known for years I needed to write a book. People kept telling me I should write a
book. I just didn’t know where to start, or where to find the time.”
Does this sound like something you might say? If so, then I think you’ll want to pay close
attention to the opportunity I’m about to share with you.
Because, as you know, the legal profession has become ruthlessly competitive over the last
several years – and, in today’s cutthroat environment, being recognized by actual and potential
clients as a respected authority is one of the only ways left to defend your practice from
desperate junior attorneys who are cutting their prices to the bone.
How does one become a respected authority?
By becoming an author. Because, in this context, that is where the word “authority” comes from.
It refers to somebody who literally wrote the book on what they do, and who is able to provide
reliable information that is easy to understand.
Any attorney can say that they are “board certified”.
Any attorney can say that they have “more than 20 years of experience”.
But very, very few can present themselves as – for example – "author of Hurt in an Accident in
San Antonio: How to Lock in Your Best Chance for Maximum Compensation”.
This is why they can command so much more authority.
Writing a book is not easy, though. In fact, it’s difficult, time-consuming, and frustrating work. At
least, it is if you author your book the “old-fashioned” way.
We have developed a MUCH easier way to get it done.
You know the Christopher Nolan movie, Batman Begins?
It runs for 2 hours and 20 minutes. Our proprietary Speak-a-Book method requires, for most
clients, less than two hours of your time, spread over 2-3 calls. In other words, you can finally
get that book done in less time than you would spend watching a decent movie.
We take care of virtually all the heavy lifting – and deliver a respectable, professional-looking
book that is 100% finished and ready to be distributed however you see fit.
And we also take care of the publishing and promotion.
This all might sound outrageous to you, or at least somewhat dubious.
If you’re anything like most of the two hundred or so attorneys, dentists, and physicians who
we’ve taken through this process, then you’re no doubt skeptical about this idea. You probably
want to see one of these books with your own eyes, right? So you can see if they are the kind
of books that you would feel comfortable handing out to clients and referral partners?
I respect that.
So, here’s what I’m going to do:
Enter your details into the form, and we’ll send one or two sample books to your office. You’ll
be able to hold it in your hands, flick through the pages, and make up your own mind.
Also, I’ll send you a complimentary copy of our report, The Authority Advantage.
Because it explains:
So, enter your details, and we’ll be pleased send it all over.
“Ideal for those of us with writer’s block to get your book out there in writing quickly and easily.
Most of us can talk for hours about our fields, but when it comes time to write, we suffer from
paralysis due to over-analysis. The solution is Speak-a-Book.”
“Second, nothing separates you from your competitors like expertise. And nothing says
expertise better than a book written by you. I couldn’t recommend them highly enough.”
“This speak-a-book concept is something that interested me the first time I heard about it.
Making the book and using it to educate prospective clients not only was interesting but also
very lucrative for my practice. Since doing my first initial DWI book, my partners and I have
done three other books in the other main practice areas of our firm.”
“Writing all these books would’ve taken years – honestly, they probably would never have
been written otherwise. After 3 re-prints of our DUI book alone, we can conservatively attribute
a 6-to-1 return on money spent. (My suspicion is that it’s far higher than that.)”
“Becoming attorney authors has added to our brand and helped build our reputation among
potential clients and other attorneys.”