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Attorneys Blog

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Nobody likes price-shoppers. Potentials who try to extract a "deal" from you, or play you off against competitors, or low-ball you with some "guide price" they found online.…

  • Tracy Merda
  • December 27, 2019
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Ever thought about writing a book? A book that you can use to attract more of your most lucrative cases? And elevate your positioning and authority? As you…

  • Tracy Merda
  • December 27, 2019
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"Bah! Humbug!" Famous words of Dickens's Ebenezer Scrooge. He also quipped: "If I could work my will, every idiot who goes about with ‘Merry Christmas’ on his lips…

  • Tracy Merda
  • December 24, 2019
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At my time of writing this, we have 241 authors. That's 241 attorneys who made a decision to go through our Speak-a-Book program and invest in a book…

  • Tracy Merda
  • December 18, 2019
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An anecdote you might appreciate: It's World War II, and a lieutenant has just assembled his company of infantrymen for one last pep talk before they all board…

  • Tracy Merda
  • December 18, 2019
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There are several ways you could author a book. But most of them involve some kind of trade-off. In some cases, they may even cross an unacceptable red…

  • Tracy Merda
  • December 13, 2019
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Do potential clients retain you? Or, do they request your representation? This might sound like mere semantics. But there's a world of difference between these two possible ways…

  • Tracy Merda
  • December 12, 2019
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Sometimes, you have to compete against larger law firms. The kind that won't even blink at blowing $70,000 on a few television spots, or $50,000 to put their…

  • Tracy Merda
  • December 10, 2019
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