The Speak-a-Book™ Method
This is a unique and proprietary process that we have developed through almost a decade of
continuous improvement – for “extracting” the wealth of advice, knowledge, and experience that
is locked in your head and transforming it all into a 50- to 90-page structured book.
We are not talking about ghostwriting. The end product of this process is an authentic book that
contains nothing but your own words and ideas. Yet, from your point of view, the entire process
takes less time than you would spend watching a movie.
Here are the five steps of the process:
- Step 1 – Strategy Session
This first call takes about 30 minutes. We will brainstorm ideas, decide on a theme and
overall structure for your book, and then flesh out the high-level contents of each chapter.
- Step 2 – Deep Dive Interview
This second call is a relaxed 60- to 90-minute interview, where we ask you a series of pre-
planned questions that have been specifically chosen to “extract” the content for your book
and get it down on paper (in the form of a transcript) in a way that is coherent.
- Step 3 – Draft Manuscript
While you get on with your life, we will work like dogs to transcribe the call (every word of
it), remove all the “ums” and “ahs”, and rearrange the content so that it is more structured
and flows smoothly. At the end of this step, we will send you a copy of the manuscript so
that you can review it and suggest changes that you feel are necessary. You may also wish to
edit it yourself – although this is, of course, entirely optional.
- Step 4 – Design and Lay Out Book
After you have approved the manuscript, we will lay it out into a professional-looking book,
complete with a disclaimer, table of contents, table of figures, dedication, and index. We will
also design a set of front/back covers, which will include publishing information, a registered
ISBN, and a barcode. Again, at the end of this stage, we will send a final proof of the book to
you for approval. You can take as long as you need to review this proof.
- Step 5 – Publish and Promote
This is our favorite part of the process. After you have approved the final proof, we will
publish your book on Amazon, Barnes & Noble, and Kindle, and then provide you with
logos and links for your website. (For each of these platforms, we create a page for the book
and an author biography page.) We will also send you a box (or, if you want extra, multiple
boxes) of physical copies of your book.
IMPORTANT: This process, from start to finish, usually takes around 30 days. Although it
usually takes just a few hours of your time, we carry out a lot of work behind the scenes to turn all
that raw content into a publishable book. Because of the immense amount of work involved, there
is a strict limit to the number of Speak-a-Book™ projects we can accommodate at any one time.
What “Deliverables” Do You Get?
At the end of this process, you will receive:
- Intellectual property rights – All intellectual property rights, including the book’s official
ISBN number, are owned by you. This means you are free to print, re-print, distribute, and
even republish the book as you see fit.
- PDF file of your finished book – You can send this to prospects, clients, peers, business
contacts, and anybody else, or install it on your website as a “lead magnet” for attracting new
prospects (see below). You can also take this file to a print shop and have them provide you
with more physical copies – although we can provide reprints too.
- Amazon and Barnes & Noble pages – We will create an author biography and a book page,
for both Amazon and Barnes & Noble. You’ll get the username and passwords for these
platforms, and URLs and logos for placement on your website, etc.
- Box of 100 physical books – We will ship them directly to your practice, at our own
expense (which, for a hundred books, is not a trivial cost). Optionally, we can print more for
you in multiples of 100 books.
- Web code for a lead generation widget – Insert this code on your website. Visitors will be
shown a cover of your book, and prompted the enter their contact information in return for a
complimentary PDF copy. (This is a great way to turn website visitors into potential clients
and grow your prospect list.)
All these deliverables will become your property once final edits for book have been approved.
(Trial Attorney, TX)
(Criminal Defense Lawyer, FL)
(Defense Attorney, PA)
Request a Complimentary Sample Book
Do you want to see a sample book?
Do you want to hold a physical copy in your hands – so you can
inspect it, flick through the pages, and see if it is the kind of book you
would feel comfortable handing out to clients, patients, and peers?
Do you want to see how our other authors – attorneys, dentists, and
other respected professionals – leverage their book to attract more of
the clients they want, differentiate their practice from competitors (so
they can charge premium fees), and protect their staff and livelihood
from desperate competitors who cut prices to the bone?
Click the button on the right, enter your profession, your practice area
or specialty, and your address details. We will send you one or two
sample books, along with a Speak-a-Book™ information pack.
(100% complimentary. No credit card required.)