Dear Attorney,

Do you consider yourself an ambitious, maybe even “aggressive” lawyer?

Here is why I’m asking:

My name is Tracy Merda, the Senior Project Manager at Jacobs & Whitehall Publishing.
And I’m writing to tell you about an exciting and time-limited opportunity to give yourself an
instant, “unfair”, and 100% ethical advantage over other attorneys and law firms.

An advantage that can help you:

• Land more of your favorite or most lucrative cases
• Differentiate yourself and your law firm from competitors
• Attract more potentials from Avvo, FindLaw, and 52 other top legal directories
• Dramatically reduce “no-shows”, “flakes”, and “ghosts” ( without chasing)
• Eliminate price resistance and price-shopping behavior
• Command the kind of fees your experience deserves
• Position yourself as a respected authority (and not “just” a practitioner of law)
• Jump to the front of the line for referrals from peers and other attorneys
• Get you and your firm featured in the media (for free)
• Publish more content than your competitors (without writing a single word)
• Dominate the Google search results for your metro/practice area

… as well as other “intangible” benefits, like:

• See folks’ jaws drop when they ask you for a business card
• Offer pro bono help (through your book), without having to take on more work
• Tell your story and leave a legacy to the next generation

I’m talking, of course, about our Speak-a-Book program, where we help you…

Author a Book in as Little as 2-3 Hours, and
Publish it on Amazon.com and in Barnes & Noble

It’s the fastest, easiest, and most efficient way to author a book.

In fact, for many attorneys – especially those who don’t have the luxury of taking 3-6 months
away from work and giving up income – our Speak-a-Book service is the ONLY ethical way
to author a book.

This unique method allows us to “extract” the wealth of advice, knowledge, and experience
that is locked in your head and transform it all into a 50- to 90-page structured book.

Unlike ghostwriting, this process results in an authentic book that contains nothing
but your own words and ideas. Yet, from your point of view, it takes about the same
amount of time to author as it takes to watch Star Wars. Just 2-3 hours of easy work.

Here are the five steps of the process:

• Step 1 – Discovery Consultation
  This first call takes about 30 minutes. We will brainstorm ideas, decide on a theme
  and overall structure for your book, and then flesh out the high-level contents of
  each chapter.
• Step 2 – Deep Dive Interview
  This second call is a relaxed 60- to 90-minute interview, where we ask you a series
  of pre-planned questions that have been specifically chosen to “extract” the content
  for your book and get it down on paper (in the form of a transcript) in a way that is
  structured and coherent.
• Step 3 – Draft Manuscript
  While you get on with your life, we will work like dogs to transcribe the call (every
  word of it), remove all the “ums” and “ahs”, and rearrange the content so that it is
  more structured and flows smoothly. At the end of this step, we will send you a copy
  of the manuscript so that you can review it and suggest changes that you feel are
  necessary. You may also wish to edit it yourself, although this is entirely optional.
• Step 4 – Design and Lay Out Book
  After you have approved the manuscript, we will lay it out into a professional-looking
  book, complete with a disclaimer, table of contents, table of figures, dedication, and
  index – and design a set of front and back covers, which will include publishing
  information, a registered ISBN, and a barcode. At the end of this stage, we will send
  a final proof of the book for you to approve.
• Step 5 – Publish and Promote
  After you have approved the final proof, we will publish your book on Amazon,
  Barnes & Noble, and Kindle, and then provide you with logos and links for your
  website. (We recommend you add these to your sidebar and footer.)

It is possible for the entire Speak-a-Book process to be completed in as little as 30 days.
This means, if you pull the trigger on this TODAY, you could have your new book in your
hands in just a few short weeks. A book you can use to instantly differentiate yourself and
your firm, elevate your positioning, attract more of the cases you want, command higher
fees, and, ultimately, run a thriving law practice.

The following deliverables are part of the standard Speak-a-Book package:

• FULL Intellectual Property Rights
  All intellectual property rights, including the book’s official ISBN number, are owned
  by you. This means you are free to print, re-print, distribute, and even republish the
  book as you see fit.
• PDF File of Your Finished Book
  You can send this to prospects, clients, peers, business contacts, and anybody else,
  or install it on your website as a “lead magnet” for attracting new prospects (see
  below). You can also take it to a print shop and have them provide you with more
  physical. (We can provide reprints too.)
• Amazon and Barnes & Noble Pages
  We will create an author biography and a book page, for both Amazon and Barnes &
  Noble. You’ll get the username and passwords for these platforms, and URLs and
  logos for placement on your website and other online properties – so people know
  you are a published author.
• Printing Account
  We will set up a new account for you with our recommended printing house. This
  means you can log in any time you like and order fresh copies of your book directly.
  You just need to click a button, and your crate of books is on its way. No middleman.
  No mark-up. You enjoy the same printing rates that we get.
• Lead Generation Widget for Your Website
  Insert this code on your website. (We will show you how.) Visitors will be shown a
  cover of your book, and prompted the enter their contact details in return for a
  complimentary PDF copy.