Next Steps, Sneak Peek, and IMPORTANT Advice
Your complimentary copy of The Authority Snowball: How to Attract, Qualify, and Land More of the
Cases You Want in 7 Steps is on its way to your office. (Please check your inbox now. We’ve just sent you
an email to confirm that we have the correct address; the email should arrive in ~30 seconds.)
In a nutshell, this seven-step plan is about defining a specific type of client (i.e. your ideal case), creating a
“lead magnet” that attracts and qualifies these clients, and then snowballing your perceived authority (i.e. the
perception that you are *the* undisputed expert in your metro area for this type of case).
This complimentary guide gives you a seven-step action plan for creating a dependable stream of new cases.
Not just any cases, but the cases you want. You just need to follow the steps faithfully and in order.
When you take a look through the guide in a few days, you’ll see what I mean.
In the meantime, here is some IMPORTANT ADVICE:
The first step (defining your ideal case) and the second step (creating your “lead magnet”) are CRITICAL to
this strategy. They are, by far, the most important steps. They are also easy to get wrong.
(In particular, most solo attorneys make a deadly mistake with the first step – one that I explain in the free
guide that is on its way to you – and, ironically, it causes them to be invisible to the very clients they wish to
attract. If you’re attracting low-quality potentials who “no show” or “ghost” you, this could be why.)
Here’s the thing:
When you get these first two steps right, the other five steps are, relatively speaking, plain sailing. You will be
able to snowball your authority and grow a dependable stream of new (and high-quality) cases.
However, if you get the first two steps wrong – and I explain what I mean by this in the guide – the other five
steps can work against you, by flooding your phone with calls from the WRONG kind of potentials.
Do you know what I’m saying?
For this reason, my team and I would like to help you with these first two steps – by means of a
complimentary strategy session – so that you can start this seven-step plan on the right foot and begin
attracting the cases you deserve as fast as humanly possible.
If you would like to take advantage of this strategy session, while it is on the table, click the button below,
complete the form, and schedule a time that fits your schedule. (You will be required to lay down a $500
refundable deposit, which will be returned to you at the end of the call. See below for the reason why.)
Here is what we will cover on the call:
Does this strategy session sound like it would he helpful to you right now? If so, click the button below to pay
the $500 refundable deposit and schedule a date and time for the strategy session call.
Why do you need to pay a $500 refundable deposit?
There is a straightforward reason.
This consultation is not a sales call. You will be spending 30-45 minutes on the phone with one of our top
consultants. Just like your time is valuable, their time is extremely valuable too.
So, we insist on a relatively small deposit to protect that time.
At the end of the call, we will refund your deposit in full. Unless, of course, you decide that would like to author
your “lead magnet” book using our Speak-a-Book service – in which case, you can apply it to the project fee.
Either way, the only way for you to actually pay the $500 is if you schedule the strategy session and then fail
to show up and reschedule, leaving our consultant to wait around for an hour at the end of the line.
And that’s completely reasonable, don’t you think?
So, if you’re in, click the button below and complete the form to lock in your slot.
(NOTE: If you would like to schedule a strategy session for today, tomorrow, or one of the next few days, feel
free to go ahead. For your convenience, we will email you a PDF version of the guide that you just requested
and some other materials about our Speak-a-Book service so you can read them ahead of time.)
