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Killed by a Billboard?

Interested in writing a book but don’t have the time? Our Speak-a-Book service helps attorneys author a book in as little as 2-3 hours. Request a complimentary sample book and info pack.

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Maybe you’ve heard this one before.

It’s a true story.

A few years back, commuters in Berlin started talking about a controversial billboard that appeared in the subway. I heard the police even got involved.

Why?

Because it might have talked a few people into killing themselves.

It was a plain white rectangle, with a few lines of tiny (i.e. barely readable) text at the bottom, and a huge headline near the top of just four words:

Come a little closer

The ad was on the other side of the track.

And — I kid you not — the small text, which you had to come really close to read, was a plug for a local firm called Bergemann & Son Funeral Services.

Talk about creating demand!

Admittedly, this is an extreme example of a desperate and cringeworthy billboard. And I’m sure there’s no attorney or law firm in your metro area who is that bad. But it underlines a point that I’ve made several times now.

There are two kinds of advertising in this world:

Advertising that gets people talking about you, that creates “buzz” and makes you “relevant”. And advertising that makes people want to retain you.

More often than not, renting a billboard is the first kind.

Authoring a book, though — it might not be as “secksy” as plastering your smiling face on a billboard or subliminally talking people into jumping in front of trains, but it reliably sets you apart from cheaper competitors in a way that is classy. And you can author a book for less than a week or two of rent.

If you’d like to jump on the phone, talk about our Speak-a-Book service with a human, and get the ball rolling on your new book, “come a little closer” here:

http://www.jacobsandwhitehall.com/speak-a-book/apply/

Interested in authoring a book?

The next step is to apply to our Speak-a-Book program, so we can jump on the phone, run through the terms of our service, and brainstorm book ideas. (We’ll also reserve a provisional spot for you in our project calendar.)

Apply here:

www.jacobsandwhitehall.com/speak-a-book/apply

Interested in learning more about our Speak-a-Book service?

Click the link below to request a complimentary information pack. (We’ll also send one or two physical sample books from your practice area.)

www.jacobsandwhitehall.com/speak-a-book/