From The Desk Of:
Attorney Publishing Specialist
Senior Project Manager, Jacobs & Whitehall Publishing
“Each month, hundreds of consumers in your city search Google for an attorney in your practice area. If
your website doesn’t appear at the top of the first page of the results, they won’t know you exist.”
As most of our clients know, from bitter experience, there’s something important that all of the SEO
companies and marketing firms forgot to mention when they repeat this promise. More often than not,
these “consumers” who search Google for keywords like “st louis dwi” are not quality prospects looking
for the best attorney to represent them – they are price shoppers, and probably can’t even afford you.
Here’s something else these SEO companies probably didn’t tell you:
Besides these “legal consumers”, there is a second stream of potential clients who search online for
information. However, unlike the first, these potentials are not looking for an attorney. Not immediately.
They are looking for information about their legal situation. And the kind of search words they type into
Google give you a clue as to their quality: “oregon divorce what happens to a second home”. These
potentials are not your run-of-the-mill digital tire-kicker. They are educated, motivated, and affluent
people who have just been landed with an unexpected legal problem or need, and are using the
internet to learn more about their situation before they contact an attorney.
How do attract these higher-quality potentials? How do you give them the answers, perspective, and,
perhaps, reassurance they need, and get them to call you? How you bring them into your office?
Content. Lots of high-quality content.
And if you have authored — or are authoring — a Speak-a-Book with us, then you already have the
valuable and insightful content you need to attract these case leads. You just need to get it out there.
This is what our new Authority Platform upgrade is about.
Over the course of a year, we repurpose your Speak-a-Book into a new authority website, i.e. a second
“satellite” website that is separate from your existing website, that:
Ultimately, our new Authority Platform service is about creating, and maintaining, dependable flow of
quality leads that match the type of clients and cases you want to represent, and on autopilot.
This will not happen overnight.
In fact, this platform is something we’re going to build out over twelve months.
There are two different levels of this service: the enhanced package and the ultimate package. Both
provide you with an authority platform that we build out over a year. However, the extended package
gives you a bigger, more prestigious, and more ubiquitous online presence. (It has more arms, which
extend further into far corners of the internet that the enhanced package cannot reach as easily.)
First quarter (starting the month you come aboard):
Second quarter (starting on the fourth month):
Third quarter (starting on the seventh month):
Fourth quarter (starting on the tenth month):
That is what you get with the Authority Platform program.
At this point, you’re probably wondering how much it costs and what the next step is — if you’re
interested in applying to this new program and want to talk with someone on the phone.
We’ll get to that in a moment. First, though, a few finer points about this program.
Authority Platform is available to Speak-a-Book clients only. No exceptions. This is for reasons that
should be obvious if you have read the deliverables above. You need to have authored, or currently be
authoring, a book with us — because your book’s content is the backbone of this entire strategy.
However, being a Speak-a-Book client does not guarantee a place on this program.
This is because of the amount of work that is involved from our end. Thanks to the Speak-a-Book
method we use to extract your book’s content from your mind and get it down on paper, there is almost
no work required from you. We take care of almost everything for you, and hand you the keys to a
finished authority website that will attract a new stream of qualified cases leads. However, in the
background, we will be carrying out a LOT of hard and time-consuming work.
Because of this, there is a strict limit to the:
This is a new program. However, we expect these limited spots to start filling up soon. And, when that
happens — to be completely candid with you — we may need to place you a waiting list.
That’s the first finer point.
This is a program, not a one-off service. Your new authority website is going to take shape, grow, and
begin attracting quality leads over the course of a year. And each of the deliverables listed above will
be implemented over four quarterly phases, as detailed. Consider this a medium-term investment.
You will almost certainly not see new leads coming in until the third quarter, possibly the fourth. So, if
you are in desperate need of new leads, the Authority Platform service is probably not for you.
As you know and appreciate, there are many factors that affect whether or not you can successfully
attract potentials into your practice and convert them into clients. Most of these factors are outside of
our control. Therefore, we cannot ethically guarantee any kind of business result for you.
We can transform your book into a second (or third, etc.) authority website.
We can get this website ranked for dozens, and then soon, hundreds of different question keywords
that quality potentials type into Google when they are searching for legal information.
We can fill your website with compelling, informative, and ethical content that makes these qualified
potentials want to pick up the phone and call you or send an email enquiry.
We can even give you complimentary resources to help you and/or your admin staff convert more of
these calls into consultations and signed retainer agreements (see bonus package below).
But we cannot ethically guarantee a specific business result.
Payment is by card. If you are accepted into the program, you will be charged on the date of enrollment
and then every 30 days until the end of the program.
If you are interested in applying to our new Authority Platform program, the next step is to schedule a
telephone call, so we answer your questions and make sure this program is right for you.
I’m really looking forward to hopefully working with you on this soon. Authority Platform is a fantastic
new program, and I know it’s going to help blow up many of our clients’ phones.
All the best,